FILM AND TELEVISION

To understand how to make your videos work, you need to understand your target audience.

Key points of a target audience
Age - How old they are
Gender - Are they male or female
Interests - What are their genre interest
Class - are they upper class, lower class, working class etc
Geographical - Where do they live in the world
Hobbies - Do they have any hobbies


My Ident - Closed Doors Production

My ident is all in cartoon, There's an open door in the distance and you hear a woman's heals walking slowly towards the door, after six seconds, the door slams shut. Ending with Closed Door Production on screen.

This ident is mainly used for Psychological British Drama's, because they're my most interest in films and what my company finds most interesting.

Target audience age would be thirty one to thirty five, as the films I would be producing will aim for a mature - middle aged audience.

Gender would be females, I'd be reaching out to females because of the sound of the heal, while the unknown woman slams the door. Also, the main characters in the films i'll be producing will be females.

Interests - The interests will be photography, business and British films, mainly photography because I'd be using different angles with the camera and different techniques. Business because they'll relate to the characters being shown, as they'll be working high in a business or either owning the business. Finally British films, as they have a dark and gritty feel to them.

Class - The class that I'd mainly be aiming for would have to be Middle to Upper class, as the audience needs to be mature, and I feel they need to either have important job roles in their career.

Geographical - I'd be aiming this for women who live in the United Kingdom, mainly down south central (aka London) as I'd mainly be showing dark gritty British drama that are psychological. I feel like they'll need to relate because the films that I'll be showing will have characters from the general public, normal lives etc.

Hobbies - Their hobbies will mainly be photography, because with the Films i'd be showing, they'll have a range of different photographic techniques. Using different angles and tricks to intrigue the target audience.

Mind Map

- Mysterious and creepy
- Match the psychology theme
- Use High heels to reach out for the female audience
- Door to slam shut, to create suspense and mystery within the ident
- It needs to represent the productions name

Three Story Board ideas

Story Board

Rationale for final idea

What job roles have I done?

I've only undertaken five different job roles, with only three of those roles I'm confident and only two where I'm least confident.

Producer - Working as a producer, I need to make sure everything is done on time and in the correct format. For example, I give everyone a deadline when everything needs to be finished setting up and start airing. Producers need to be good at time managing and working within in a team. Working as a producer was difficult because not everybody does what they're supposed to be doing, so managing people to get all the equipment was difficult but so was solving technical faults with either the camera or sound. I work with the director and together solve problems and create ideas for the format of the television show.


Cast - Cast isn't just about sitting around doing nothing while everybody else sets up the equiptment, the cast are responsible for designing a floor plan, so they know what camera is facing who and where they need to be a certain time. They're also responsible for creating the script for the television show. As my game show is mainly to do with charades, I'm the host for the show, so I design a floor plan and a script for my show. Also making sure the other cast members are full aware of what they're doing by having a rehearsal before the live show.

Camera - Working on a camera isn't my strong point because I'm not sure on how to set up the wires as I've only had this role once or twice. Working in this area, I can propose different ideas of how the show could be formatted to the director and if they like it, we go along with the idea. We can't tell the director our ideas, we need to propose them and see if they agree. Cameramen work closely with the visual mixers to get a good angle on the cast and see where they need to go. For example, with my game show, two cameras need to be still on a tripod, whereas the third camera needs to be handheld the follow the cast in their actions when it's their go.

Sound - I'm in control of sound how manage the set up of the sound for the cast. Making sure everyone can be heard was my number one priority. Sound wasn't my strong point because every time I sound job role, there was another person who was sound and they did the technical side, whereas I sorted out microphones and did sound testing.

Floor manager - Working as a Floor manager, it was my priority that everyone got their equipment when they needed it, for example, batteries, wires, and microphones. Being a Floor Manager, it was important to help everybody out who didn't know what they were doing or if they were confused on how to set something out. Working with the cast was also another part of the job, communicating with the sound man to do sound tests to see if everyone's heard. Also working with the director and producer that they're both happy with the format of the show and the layout.

Most confident and least confident roles

Primary Research on Two Television Shows

Under Pressure

Bin The Truth

Secondary Research on Two Television Shows

Alan Carr: Chatty Man

Impractical Jokers

What creative opportunities do idents offer for media practitioners?

What Limitations are there?

Before creating the final ident on AfterEffects. I drew two images on Photoshop, one image with the
door open and another with the door closed.

20th Century Fox

20th Century Fox doesn't follow a linear narrative. They don't bring out a story with their ident, they mainly just promote the name of their brand with intense music and golden font. They do this because as their such a big brand they don't feel the need to promote their company. Also, as their name is '20th Century Fox', the parents organisation is Fox Entertainment Group, Fox comes from the name of William Fox, so the ident is named after a man, which would be difficult to produce an ident which connects with the name of the founder of Fox Entertainment Group.
Their ident would be approximately twenty-four frames per second, this means there's twenty-four frames for ever second. Fox mainly produces films and there's twenty-four frames per second in films, television shows and dramas. The ident would have to match the film so the audience won't get a weird feeling from the different frame rates from watching the film.
20th Century Fox used the lossless video compressed algorithm. They agreed with OpenCubeHD to opted their file for Jpeg2K as a master format. They did this so they can have more storage space for their production.
They used the 1920x1080 aspect ratio so they can have full HD when they promote their ident so the audience would be impressed with the amount of effort and hard work they put in to for creating the ident.

DreamWorks

DreamWork does follow a linear narrative as their ident tells a story of how dreams are made and how they're remembered. While they also promote their brand within the ident. Their ident follows through two different purposes. As the name of their brand reflects the way it's been promoted within their ident. They do thins so people can relfect what it's like to be in a dreamlike state, and also gives the audience an idea that the films they produce are something from the extraordinary as they're not particularly realistic.
Their ident is approximately twenty-four frames per second, as they mainly produce films, which are normally twenty-four frames. Also, they mainly produce animated films and animations are usually twenty-four frames per second. They keep the ident the same frame rate towards the film so the
audience wouldn't feel uncomfortable while watching the ident then jumping into the film with the sudden different frame rate.
DreamWorks uses lossy compression, they remove information from High Dynamic Range. They did this with OpenEXR. They do this so they can balance visual quality of the file.
DreamWorks uses the 1920x1080 aspect ration so they can have full HD when promoting their brand through their ident. They do this so they can impress their audience and also see every visual quality when watching the ident.

Universal Studios

The format with Universal Studios has changed throughout the years of when it was founded. Their modern ident is formatted with no linear narrative as they're not telling a story. Universal Studios is promoting their brand with dramatic music and excellent visual quality which never disappoints their audience. Their brand name and imagery connect within the ident.
They approximately use twnety-four frames for every second in their ident, as they mainly produce films, they don't want to audience to feel uncomfortable when watching the ident, then suddenly a change of frame rate when watching the film.
Universal uses lossless compressed algorithms so they can save up on storage space for their company. They compressed their file so they can keep the same quality but minimize the file size, which saves storage.
Universal Studios has an aspect ratio of 1920x1080, so they can have full HD when promoting their ident towards an audience. They do this so they can see every visual quality within their ident when it's being broadcasted for their audience before the film.

20th Century Fox, DreamWorks and Universal are all have different conventions towards their idents. For example, two of those production companies, the visual effects link with the name of the company whereas only one of the three I've chosen does not, as they're just advertising their brand by how affective the ident is.

20th Century Fox 

20th Century Fox is all one big colour of gold, but the shadows and shapes of the ident bring out the name by making it feel more affective. Gold is used as a value of money, which would connote with the production companies logo to show that they have a big value. 20th Century Fox was founded in 1935 by Zanuck and Schneck, as they're 70 years old, back in 1935 a lot of music was orchestra, which is the sound track for the ident, so they've become so big, they can't change their ident as it's what everyone is used to. Also, as their soundtrack is so affective is excites the audience before the film starts. Their ident approximately has a during of twenty seconds long, it's not too long so the audience wouldn't get bored before they start watching the film, on average the duration for an ident should be around thirty seconds in length.

DreamWorks 

DreamWorks was founded in 1994 by Geffen, Speilburg, Katzenberg. Their parent organisation is The Walt Disney Company and two other companies. DreamWorks ident starts off with a man sitting on the moon going fishing, which then the moon evolves into becoming the first letter of the companies name. This brings out a dreamlike state because of the unusual of a man going fishing of the moon. With the soundtrack complimenting the visual imagery by having a soothing calm charm which could relate to sending someone asleep. This ident is approximately twenty seconds long which is the same as 20th Century Fox. DreamWorks doesn't just promote their company, they promote a world of imagination and imagery just by dreaming. Many of their films are animated and are magical. Shrek and How To Train a Dragon are brilliant examples because of how unusual they are, and would only make sense in a dream. The pace of the ident starts off slow but then builds up speed when the title is being reviled behind the clouds, which would suggest that how you remember the beginning and endings of the dream but never the middle. This connects with the pace of the ident by how slow the start is, speeds up in the middle and ends slow again.
The colour of the font with the company is white which would match the clouds.

Universal Studios 

Universal Studios was founded in 1912, which is the oldest company going between DreamWorks and 20th Century Fox and was founded by Swanson and Brulatour. Their parent organisation is Comcast and NBCUniversal. Universal has changed their ident a lot of times throughout the years, the first ident was a scale model of the earth spinning with a small plane flying around it, with no soundtrack at all. Universal's ident now came from the intro back in 1997, but still has a different sountrack to the one they have now. Through the years, Universal has changed their soundtrack towards the type of films that were made within that time. For example in the 90s, a lot of adventure films came coming through, so Universal changed their music to happy adventurous and exciting. On the ident they updated back in 2012, started off with the light shining from the countries on earth as it zooms out to the whole image. This suggests that the Earth has a bright future with all the ideas that come fourth and how much they've developed into better ideas and bigger dreams for film and television. Their ideas shining through to express how intense they've become. Towards 2013, they've modernised their ident with a more realistic effect with the Earth and the universe behind. The font has become more of a platinum, which is a very valuable metal, with gold trimmings on the edge, same with the 20th Century Fox ident, this would have suggested that have achieved a lot and are trying to make themselves top for home entertainment. Their soundtrack is big and dramatic, as it has been for the past ten years, this is the music everyone knows and loves from Universal Studios. The light shines off from the font while the soundtrack explodes at the end with the orchestra, with the three beats of the soundtrack, the light bounces off from the font which gives the whole ident a better effect towards the audience. This ident is approximately twenty-five seconds long which is longer than the other two but not by far. The name of the company connects with the visual imagery by having Earth and the universe which brings all of us to a big whole and tells the audience we'll all connected together.

Lesson two of Motion Graphics

What are the purposes of idents?

Different uses of motion graphics