FILM AND TELEVISION

Film Advertisement Essay

FMP

FMP production diary #1

A script wouldn't be needed for this piece as it's an abstract art piece, no dialogue will be used within this short. I would need to create a live storyboard and annotate it in order to know what i'll be shooting for the final piece.

As my actress isn't from the location for shooting, we need to organise dates and time where she is free in order to shoot for the first and second time.

We had to split into groups where we had to discus our own FMP ideas to each other, together we discussed a budget for each FMP, whereas mine came to £0 as everything that needs to be filmed is walking distance, there will also be no props used within production as everything being used would be nature. All the equiptment used will be mine which would be a Canon 700d, using the camera handheld on all shots.  

Schedule

Tuesday 5th April - Filmed rough cuts for FMP, crafting a live story board towards the final production.

Tuesday 12th April - Placing together rough cut and live storyboards

This was the schedule for the final shoot after the live storyboard/ rough cut.

We arranged to meet on the 17th April and shot all day from 12pm until 7pm because it was getting close to sunset. I wanted to film during daylight.

FMP production diary #2

I chose to film early was to create a live storyboard for my FMP, see what shots I like and what shots i didn't like.

Also as I filmed all day, from morning until sunset, i preferred sunrise light more than sunset as i want the contrast to be high, rather than everything being orange. As my piece is meaning to wake the audience up and how they perceive morning sunlight. This would be better to use rather than using sunset.

Production meeting with tutor

12th April - 10:16am

Discussed the strategy towards creating my FMP. I’m going to reshoot, what I like and don’t like from creating the live-storyboard.

Risk Assessment

Very limited risks would take place throughout the shoot, as It’s based down a country road and a park.

Risk one - Filming down a road, not necessarily busy but can be as there is the football pitch on the road, which would be dangerous from cars coming back and forth from the football pitch. To avoid getting hit by a car, we only shot one shot which was roughly five seconds long to avoid using that area for a long time.

Risk two - From filming within the park, another risk would be possible rain, this would result in equipment becoming broken or the crew (myself) and actor (Sophie) to slip and injure ourselves. To prevent this from happening I looked on the weather and to film on a dry sunny day.

Audience

As this is an abstract creative short to be shown in exhibitions, there is no specific audience. To encourage more people to visit the exhibition I created a horror trailer of my FMP to bring horror lovers to the exhibition.

Live Storyboard

Post-Production documentation

From editing my FMP I used different shots ranging from first to second person to engage the audience watching Sunshine Girl so they can relate to how she feels towards sunlight and optimism.

Each clip used isn’t long as I managed to cut each clip towards the beat of the song playing in the background. I also cut out clips and only used audio from the clips, so subtle breathing and birds is heard within Sunshine Girl to enthuse how the girl is feeling and her breathing in the fresh air of the fields.

During the beginning of Sunshine Girl it starts of soft and slow and calm down the audience while watching, then when the music starts to become more rapid, this engages the audience as they wouldn’t get bored while watching as the music is fast paced and the editing styles used within the short. As each clip is edited differently to compliment the music from towards the end when each clip becomes around one to two second long to match the beat and towards the very end when it cuts out and cuts back in, creating different editing styles and techniques to every minute of Sunshine Girl is different.

From using the title towards the end of Sunshine Girl, that was used within Aftereffect and exported as a .MOV file and imported under Premiere Pro with a transparent background.

-Editing the music myself from three different songs, putting them together in the space of thirty seconds.

Editing this all together will take some times because i’ll be breaking down each clips and swapping them around to give it the jittery effect and also cutting clips in half and reversing the speed of the second clip.

This is the whole timeline for my showreel. Each clips lasts for a second or just under. The clips are the blue bars, whereas the green bars is audio. The audio is a range of three different songs which i combined together to create intense music for my showreel. With each clip I sliced through them to create the jittery effect. By adding different effects on each clip from addictive dissolve to different iris changes and also increasing the speed on a few clips. These are the editing styles I used to try and engage with the audience. Different effects were used within the music as I added each individual click towards the end to try and get the beat faster. Also adding my own build up during the middle when my Ident is shown. 

This is the clip i used from my Television Advert, I sliced each clip and rearranged them in a different order, by adding an effect on most of each individual clip. Creating that jump effect where it jumps but still runs smoothly, each individual clip is two frames long. 

This is one of the audio files used within my showreel, during the middle of the track I didn't like the beat that wasted as it didn't match the rest of the video, so i used keyframes to lower the sound in that certain area while keeping the rest of the audio file at a reasonable level.


I’ll be saving my showreel as an MP4 and this format is supported by all different platforms including vimeo, YouTube and other portfolio websites.

Showreel