Case Study
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My group which consists of Charlie Stringfellow, Chantelle Kelleher and I got given a corporate video opportunity for DP World.
They’re one of the largest marine terminal with 65 terminals across the whole world reaching over six continents. London Gateway was the location we are giving our full attention too.
They’re one of the largest marine terminal with 65 terminals across the whole world reaching over six continents. London Gateway was the location we are giving our full attention too.
This is the company's home page. Firstly, I like how confident they are about their company, they instantly get their customers to compare other ports just to let the customer know that there’s has the best deal.
The homepage is an easy layout, everything is easy to find and it’s not harsh colours so collide badly. They follow the colours of their company’s logo which is also another reason why this stands out.
They give detailed information about the company and their port so no one is left unanswered. The Port Benefits is easily seen which stands out to the reader. DP World wanted to get the reader to see their benefits easily so they’ll most likely request a call back.
Again, for their next link which directs the customer to the Logistics Park which is one big place to keep their warehouses, added value activities and distribution. It’s in the same layout as the port page so it wouldn’t been confusing or difficult to find more information as the company. The Park benefits are again open and eye catching.
On their Media page, this is where you can find all their Videos, press releases, newsletters and Photos. As this is giving digital information, not just text. The layout is different than the previous but they’re still easy to locate and they're the only things shown within the screen. This site will keep the customers updated with anything new, and tell them something they didn’t read while scrolling through their website.
From looking at one of their videos which persuades the customer to send their shipping to DP World London Gateway, they follow a lot of codes and conventions for a corporate video. This isn’t a video for the staff of London Gateway, this advertises their company. There’s a lot of abstract and landscape shots throughout the sequence as they’re keeping the video interesting, also the landscape shots used are of the sites at DP world, so they also let the customer know what really goes on for their cargo and see what their layout it. They talk about London Gateway and mention that it’s the easiest, most reliable and sustainable port in the UK, as they stretch throughout the whole of The United Kingdom. From watching this video, they used a lot of time lapses, so it would be best to add a time lapse so they get what they want without even asking for it.
The rate cards, staffing and services would impact on production because we would use that information to use within our production so we’ll give the viewer more fact about the website. We’ll be keeping in mind all the legal and ethical issues as that this company reaches across the whole world, we’ll be taking note of misrepresentation. We’ll need to be biased, from watching a few of their videos about their company. They had biased views towards the company, as we would need to follow that so they get what they want.
The website for London Gateway lets the customers know about all the upcoming events, opening times, how much money they’re going to save and all the business a customer has a right to know about. They engage with their customers very well by their use of facts and statistics based upon Europe's largest consumer market. They have invites to their site so other organisations can see what London Gateway really is about. With their benefits and easy access it has for their customers.
From getting a brief from a company for making them a corporate video. Briefs can come in lots of different forms written based to verbally given. Good sides from getting a written brief is that, everything you’ll need to know is written on that document, also you wouldn’t misread anything or not understand anything because it’ll be right there in front of you. Written briefs can be swapped back and forth, edit them, make some changes until both the corporate video sector and company are both happy with what needs to be done. The changes will be saved onto the new document, so if the client forgets about one of the changed, you can remind them that ask them to look at the document which has both been signed. The bad sides towards the written brief is that it’s less likely to meet the client face to face as everything would most likely be done via email. The positive sides to having a verbal brief would be that you both can negotiate into a final brief there and and then, instead of replying to emails and forwarding them back to everyone else. It would be more agreeable doing it face to face. You can also ask question with the brief that wouldn’t be able to ask when been given for the written brief. Also the negative sides for a verbal brief would that, you could forget the changes or the client could accidently miss some information out that would've been important. But a way to overcome that would be to record the brief or write it down while you’re listening, but then if you’re writing what they’re saying, you could forget or mishear some of the other information that they told you.
Working in this sector would bring me valuable skills throughout the future, as this is a big global company, other clients would be impressed that we did a corporate video for such a big company. This will also give me big valuable skills for sorting out quotes and also discussing the brief with your client so there’ll be no disagreements and it’ll be a brief you can both agree too. This corporate video would be recognised in the sector.
I’ll be explaining in the corporate video to their employees about the sustainability of their company. We’ll be discussing the organisation of the employees and encouraging new employees to do the same. A detailed background into DP World and their plans for the future.
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